After a four-year hiatus, the brand will present a feature-length film re-imagining its former flagship program
After a four-year hiatus, Victoria’s Secret & Co., the brand known worldwide for its lingerie, will be bringing back its fashion show in the form of a feature-length film this fall.
According to a Bloomberg report, the film will be available for streaming internationally. The report said the fashion show, which ran from 1995 to 2018 and reached peak popularity in the 2000s, was shut down following criticism for its regressive portrayal of women.
The film will highlight fashion collections from 20 artists from four cities, Bogota, Lagos, London and Tokyo, that celebrate “the individuality of women’s stories and perspectives,” said Raul Martinez, Victoria’s Secret’s chief creative director.
“The film will bring back the great entertainment and fashion our customers have been demanding,” said Chris Rupp, chief customer officer for Victoria’s Secret. “We’re celebrating the brand’s iconic legacy through a new generation of artists, and we can’t wait to amplify their vision through our worldwide platform.”
Bloomberg reports that viewership of the original live event eventually fell, as the show’s slim, mostly white, scantily-clad models known as “Angels” were increasingly phased out with increasing inclusivity. Went. It adds that at one point, the marketing chief said it would not include transgender or plus-size models. (The company later apologized.)
It’s unclear how different the new program will be from the original. The Bloomberg report states that the company has described it as a mix of old and new.
Victoria’s Secret opened its first store in Mumbai’s swanky Phoenix Palladium Mall last year. Unlike the old format of black and pink boudoir-style, the Mumbai store offers the brand’s relatively new white and pastel pinks following a global brand change in 2021.