I go for simpler, more casual looks than what’s in trend: Rashmika Mandanna

Japanese fashion brand Onitsuka Tiger has announced actor Rashmika Mandanna as India’s first brand advocate.

“I am extremely excited to be associated with a brand like Onitsuka Tiger; Mandanna, who was the showstopper for designer JJ Valaya at the recently concluded Lakme Fashion Week in association with FDCI, said, “His unique, minimalistic contemporary collection resonates perfectly with my fashion choices. Mint Lounge After the announcement on 14 March. “I’m excited to see how our synergies merge and unfold that will allow me to showcase all aspects of my personality through their fashion forward styles and silhouettes.”

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Mandana was also present at Onitsuka Tiger’s Autumn/Winter 2023 showcase at Milan Fashion Week earlier this year.

in an interview with lounge, she talks about the brand association and her personal style. Edited excerpts:

What is Onitsuka Association right for you?

Onitsuka Tiger features a perfect blend of modern and traditional aesthetics, and their contemporary collection resonates perfectly with my sartorial sense, unique, minimalistic and artistic. They offer Japanese minimalism, a fusion of style and comfort, exactly what I look for in my outfits.

What do you look for in clothes when you go shopping?

I love a perfect balance of being vibrant, bold, fashion-forward and comfortable.

How has your personal style evolved?

I definitely feel that my relationship with style has evolved over the years. Sometimes it’s good to make a style statement with my fashion choices, but I also think I’ve been kinder to myself now because I find myself going for easygoing and comfortable looks rather than trending ones.

What’s your approach to dressing? Are you a minimalist or a maximalist?

I’m a minimalist deep down, and I really believe in comfortable fashion.

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